Michael B. Duff

Looks like the Mad Men Twitter brigade is fighting back. Or maybe they just got tired of incessant interview requests and decided to answer everybody’s questions at once.

Mission statement from We Are Sterling Cooper.com:

Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it what you will, but we call it the blurred line between content creators and content consumers, and it’s not going away. We’re your biggest fans, your die-hard proponents, and when your show gets cancelled we’ll be among the first to pass around the petition. Talk to us. Befriend us. Engage us. But please, don’t treat us like criminals.

And that’s how you spank a giant, clueless corporation. Nice work, guys.

For those who are just tuning in:

First I spent 800 words praising AMC for their innovative marketing campaign. It turns out to be a fan project, and the giant clueless corporation invokes copyright to shut them down.

The characters are back on Twitter now, but I haven’t seen any kind of explanation from the company.