Michael B. Duff

Fake celebrity blogs are a time-honored net.tradition, as old and irreverent as the Internet itself.

Now one of the most famous fake bloggers has been revealed, not as a new-media posterboy, but as an old-media veteran with a secret wild side.

The writer of the infamous “Fake Steve” blog is Dan Lyons, a technology editor at Forbes.

For years, Dan has been pretending to write in the voice of Steve Jobs, poking fun at the arrogance, the attitude, and the Boomer pretensions of Apple's famous founder.

Tech-savvy readers can easily kill an afternoon catching up with Fake Steve. My recent favorite is this entry about Rupert Murdoch's bid for the Wall Street Journal.

Meanwhile I just want you to know how excited all of us in Silicon Valley are to see you guys finally getting to experience first-hand the “creative destruction” that you're always celebrating in your own pages. Especially all of you guys who have delighted in tormenting Apple over our accounting practices. We'll be sending you each a special little gift — a black necktie. Marc Benioff is sending miniature coffins filled with breath mints.