Michael B. Duff

Lubbock's answer to a question no one asked

Archive for the ‘Twitter’ Category

Jeff Jarvis starts a Twitter revolution with #fuckyouwashington

The first thing that went through my mind when I heard about Jeff Jarvis starting a revolution on Twitter tonight was “How the hell can I write a column about a #fuckyouwashington hashtag without using the word ‘fuck?'”

Then I saw somebody compare it to Howard Beale’s “I’m mad as hell” speech in Network. Have you watched that clip lately? The parallel is perfect. Howard doesn’t know what to do about crime, oil, or Russians, he’s just demanding that we do something.

The same thing is happening on Twitter right now. Nobody knows what to do about unemployment, corporatism, or the debt ceiling, they just want everybody to get mad about it right now!

Watch the tag for a while and you’ll notice that half of these tweets contradict the other half. Half the protesters think we should solve this by going hard right, the other half think we should solve it by going hard left.

But Washington is gridlocked because America is gridlocked. The outrage on Twitter is random and unfocused because there are actually three different kinds of anger at work here.

First, we have left and right anger, the friction you would expect when you have 30% pulling right, 30% pulling left and 40% stuck in the undecided middle.

But there is another kind of anger layered on top of that. The right wing guys aren’t really behaving like right wing guys and the left wing guys aren’t really behaving like left wing guys.

Republicans who were sent to Congress to cut spending and fight corruption are proposing half-measures and rolling over for the very people they were sent there to oppose. And this anger started long before the 2010 congress. Obama didn’t start the bank bailouts, Bush did. The incredible ramp in deficit spending started with Bush, too.

Obama ran as a hard left populist champion, promising to rise above corporate influence and bring the troops home. Now he’s starting new wars and raking in banker cash with both hands.

So there’s our third heat. The right can’t make things go right and the left can’t make things go left. Increasingly, Washington is working from a set of priorities that have no connection to the will of the people.

If the country was going consistently right or left, at least 30% of the voters would be happy. But we’re in the middle of a serious recession and our politicians seem to be broadcasting from another planet.

Every day they go on TV to stoke the fear, scaring us with words like “crisis” and “default,” each demanding that we blame the other side.

That part is working. Americans are angry and afraid. You told us there was a crisis and we believe you. But we’re not blaming “the other side” — we’re blaming everybody.

Thirty percent of voters will blame the left for anything that goes wrong and 30% will blame the right, but 40% in the middle are ready to blame both of you.

Playing political games with loaded issues is nothing new, but this time everybody knows it’s a game. Voters aren’t stupid. They’re watching cable and reading blogs. They’re listening to talk radio and swapping conspiracy theories on Facebook.

Everybody knows you guys are running the clock out, waiting for the next election. But you can’t have it both ways. You can’t go on TV to scare the shit out of us every day and then expect us to wait patiently for 2012.

You can’t use words like “urgent” and “crisis” and then waste our time with Kabuki theater.

Either the situation is urgent and needs to be solved now, or it’s all just an act that can wait for 2012. This isn’t 1954, gentlemen. The voters are on to you now. We know you’re playing a game and we know you’re using us as chess pieces.

That’s why #fuckyouwashington is trending on Twitter. We’re tired of being pawns.

Every politician in Washington needs to pay attention to this outrage and remember who they’re working for.

Written by Not Jaffo

July 24, 2011 at 03:57

Posted in Best Of, Politics, Twitter

Kevin Smith uses podcasts, Twitter to prosper in the age of niche marketing

I’ve never really been a Kevin Smith fan.

Kevin Smith is a director, responsible for some of the most influential films from my youth. “Clerks“,”Mallrats,” “Chasing Amy,” “Dogma” – his Jay and Silent Bob characters are cultural icons, but I never really drank the Kool-Aid.

Smith is a stoner icon, and while I’m cheerfully libertarian on paper, I’m incredibly conservative in my private life. I was born a 50-year-old man, so now that I’m 40, I feel like I’m finally growing into my age.

So yeah, I’m not his target audience, but I’ve heard Kevin on a couple podcasts lately, and I can’t help but admire his honesty.

Kevin Smith has no illusions about who he is or what he’s here for. He makes no apologies and wears no masks. He’s been incredibly forthright about his successes and failures, and he doesn’t hide from his mistakes.

He wears his mistakes like NASCAR racing endorsements, plastered in plain sight, as if he’s daring the world to notice them.

I admire this because Smith is not your standard bulletproof celebrity, divinely aloof from all criticism. He’s naturally touchy and oversensitive, but he confronts critics head-on, effectively leading with his chin.

He’s got one of the most popular Twitter feeds on the Internet – 1.8 million followers at the moment – and he posts to it constantly, presiding over an army of rabid fans.

Smith made news last year when a major airline declared him “too fat to fly” and forced him off a plane after he was (comfortably) in place with his seatbelt on.

Smith told the story on Marc Maron’s podcast back in January. He got bumped from the plane and begged the airline management for help. When they were condescending and unhelpful, he basically said, “This is your last chance to do the right thing. If I walk away now, in 30 minutes you’re gonna come looking for me.”

Smith was already a “Twitter millionaire” by that time, and he decided to put his fans to good use. He began tweeting like a madman from the airport waiting area, liberally copying messages to the airline’s public relations address.

Thirty minutes later, the manager tracked him down and offered him anything in the airline’s power to give, if he would just stop tweeting.

Don’t you wish you had 1 million Twitter followers?

A cautionary tale about customer service in the Internet age, but there’s a bigger point here, too. When the entertainment press turned on Smith for “bullying” the airline, he realized that a man with a million Twitter followers doesn’t really need the entertainment press anymore.

These days Kevin Smith is truly a “citizen of the Internet.” He’s on tour now, promoting his film “Red State,” but the core of his business is the close relationship he’s built with his fans.

He’s never going to make a Michael Bay blockbuster, but he’s not trying to. I think Kevin Smith is the first of many artists who are going to triumph in the age of niche marketing.

Kevin Smith isn’t making films for “everybody.” He’s found a core audience of fans who love his work and they generate enough revenue to keep him working. In 20 years the whole industry will be like this.

We’ll always have blockbusters, but increasingly, the Internet and alternative media will allow artists to create things cheaply and distribute them directly, bypassing traditional gatekeepers — forcing distributors to come chasing after them.

You don’t need a contract. You don’t need an agent. Just start throwing stuff on YouTube and see what sticks. You won’t get rich overnight, but you’ll be working. You’ll be making art for people who “get you” and that audience will grow every day.

Kevin Smith is exactly the kind of artist who will succeed in the new model. He’s brash with critics and humble with fans. He’s working on a personal level, telling stories that come from his life. He’s a one-man marketing machine who engages with his fans on a level that would terrify a traditional director.

But there’s one more thing that makes Kevin Smith special. Since 1994, he’s been working with Jason Mewes, a self-confessed drug addict who’s using the power of podcasts and public confession to stay sober.

Mewes works with Smith on the podcast “Jay and Silent Bob Get Old,” where he regales the audience with hilarious (and harrowing) tales of drug abuse and recovery. Oversharing as rehab? Not a treatment for the shy or faint of heart, but it’s working, and when you’re playing on the edge like this, results are all that matter.

I’ll never be a Kevin Smith fan, but I think he’s a good person, and the Internet rewards people who tell the truth and play it straight. I think Kevin Smith has stumbled onto a business model for the new millennium, and that a thousand directors will follow in his wake.

Written by Not Jaffo

May 24, 2011 at 05:24

Posted in Movies, Podcasts, Twitter

Charlie Sheen takes his act to Twitter, but is it wrong to watch?

Subtitle for this one should be, “How to get one million Twitter followers in 25 hours.”

What’s the secret? Be Charlie Sheen.

Not content to be in the punch line of every joke on the Internet this week, Charlie Sheen took “winning” to the next level by starting a new account on Twitter. As I write this he has 1.2 million followers — including, regretfully, myself.

I felt a twinge of guilt as I clicked the Follow button yesterday because the act felt strangely personal, as if by giving Sheen this sliver of attention, I was actually contributing to the man’s downfall.

As I said on Facebook yesterday, “We’ve just given a suicidal narcissist a direct line into the lives of one million people.”

I think there are two distinct groups of people following Charlie Sheen today. Half the people wanted to be there for his first day on Twitter and the other half want to be there for his last.

Half of America wants to see him get better and the other half wants to watch him flame out.

Following a celebrity on Twitter is fundamentally different from reading interviews or watching them on television. Most media appearances are supervised by publicists who keep their celebrities on message and make sure they don’t drift too far from social norms.

Even most Twitter accounts are like that — sanitized, ghost-written lists of fluff churned out by assistants or carefully crafted by celebrities who know how to control their image.

But Sheen is playing without a net, so when the inevitable public meltdown comes, we’ll all have a front row seat. I’m afraid these million followers are going to be like another drug for Sheen, another source of manic energy, randomly prompting mood swings with every snarky comment.

Mark Cina at The Hollywood Reporter says Sheen’s Twitter account is a kind of publicity stunt, organized by a celebrity endorsement firm called Ad.ly. Comedian Patton Oswalt is saying the account is a fake, ghost-written by a service.

Perversely, these accusations are making me feel better. That implies there will be a level of editing here, a layer of cynical insulation between the audience and the star. Does using this spectacle for commercial gain make the situation more depressing, or less?

At first glance this is just another celebrity train wreck, but Spiked Online editor Brendan O’Neill has a different take. In his Wednesday Telegraph column he characterized Sheen’s outburst as a heroic stand against “the therapy police.”

O’Neill’s column was a real eye-opener for me because the average observer looking at our society would say we have no guiding principles at all. We pay lip service to the moral standards of our fathers and grandfathers but we treat most infractions with a wink and a nod.

The media brings us tales of promiscuity, drug use, binge drinking and destructive behavior as if it was all a kind of circus staged for our amusement. Sheen’s high-octane partying has inspired a kind of shameful awe, with the subtext that “all men would do this if they could.”

Our society is willing to tolerate any kind of self-destructive behavior from celebrities, as long as they’re willing to go on Oprah and apologize for it later.

O’Neill says by refusing to accept the diagnosis of mental illness, Sheen is committing the only unforgiveable sin.

“In his refusal to speak their lingo,” O’Neill says,” to play their game, to do what all celebs in his situation must do these days – arrange to be interviewed by Hello! so that they can be photographed weeping while confessing to having suffered a mental breakdown – Sheen is rebelling against the super-conformist modern narrative of weak individuals who need to be saved by psycho-priests. They won’t forgive him for this.”

I would take this one step further and note that the language of moral judgment has been replaced by the language of psychological diagnosis.

Charlie Sheen may be taking drugs, cavorting with prostitutes, risking his life and putting his kids in danger, but we’re not allowed to judge him. We can’t hold him up as a cautionary tale and condemn him as a moral failure. We have to understand him and encourage him to “get help.”

I worry that of these new million Twitter followers, half of them are celebrating Sheen’s lifestyle and the other half have tuned in to watch him die. I worry that Sheen is on his way to becoming a kind of stoner folk hero, and I worry that by subscribing to his Twitter feed, I’m deriving entertainment from the destruction of a human life.

Do these thoughts make me a hopeless prude? Probably. But there’s something very “Roman empire” about the way the mob is embracing Sheen’s lifestyle — celebrating his antics in the arena while they wait for the axe to fall.

Written by Not Jaffo

March 4, 2011 at 12:19

Posted in Columns, Culture, Twitter

Sympathy for the Monster – Why we’re all gonna miss Nick Denton

The New Yorker ran a profile of one of my favorite people on Monday and the whole Internet is talking about it.

No, that’s not true. A subset of media-obsessed digerati are talking about it, and I’m following about a hundred of them on Twitter. So I have seen a thousand posts about Nick Denton this week and I expect to see people quoting this article for years.

Ben McGrath has written an awesome piece here — a (relatively gentle) biography of a transformative media figure. It’s not a puff piece or a hit piece; it’s just journalism – an honest portrait of a guy who has taken the “mean and mysterious” thing about as far as it can go.

I’ve been following Denton for years, since Gawker was just a cheeky blog about New York. I always thought he was creating the future of journalism, but this piece has showed me something else. Gawker is still the future of journalism, but that future will never quite arrive.

Any minute now Gawker will experience a perfect nanosecond where they are the world standard for digital journalism; then, an eyeblink later, some other site will leave them behind.

Nick Denton is one of those people who seemed destined to change the world; but the world does not change for nice people. McGrath’s article makes him sound like a charming sociopath, like there’s an alternate Nick Denton out there somewhere, collecting victims in the back of a white van.

Denton is an agent of change, like a forest fire burning away dead wood. And if your reputation gets caught in the blaze, well, that’s just what fires do.

A random quote from Denton reminded me of something in my favorite book. A mentor figure in “The Diamond Age” is devoted to the cultivation of subversiveness in the young. He’s worried that the children in his society have become too comfortable, too complacent, too accepting of authority.

He wants to create an educational program that will encourage the development of entrepreneurs — a new class of subversives who will create a better world by tearing the old one down. Nick Denton is the ultimate subversive – a natural subversive who revels in the destruction of old media, even as he craves attention from the giants who came before.

The most surprising thing in this piece is the sense that it’s all getting away from him. Gawker has become so successful, it can’t really be about New York anymore. Denton created this empire by pandering to his audience, giving them exactly what they want and ruthlessly rejecting anything that didn’t bring in traffic.

But Gawker’s new national audience doesn’t really care about New York anymore. The media figures that Denton loves to provoke are just a bunch of “Old White Men” to them. Denton’s latest attack on New York Daily News publisher Mort Zuckerman got 6,000 hits. Candid photos of Facebook founder Mark Zuckerberg got 300,000.

Nick Denton is the Rupert Murdoch of digital media, but he can’t indulge personal obsessions on Gawker anymore. The readers are in charge now, and Nick is just along for the ride.

This is the real difference between old media and new media. People aren’t afraid of Nick Denton; they’re afraid of his readers. Old media is about what readers should want. New media is about what they actually want. And what they want is so raw, even Nick Denton sounds overwhelmed by it.

McGrath says, “Denton’s own writers live in constant dread of diminishing word counts and the inevitable dumbing down of the culture.”

“How things show up on Twitter, these days, matters more than the full text,” Denton says.

Nick Denton may be a monster, but he’s not the real enemy. He was just the first guy to see the shape of this, selling news to the invading army of Internet users, hungry for snark, gossip and celebrity flesh.

Denton’s successor won’t be a ruthless Brit with a soft spot for Spy Magazine. The next Nick Denton won’t even be human. The next generation of gossip sites will be soulless collections of algorithms and keywords, sucking in readers with laser-targeted bursts of text, precisely measured to match their attention spans.

I’m tipping my hat to the monster here because I remember what really made Gawker great; the one thing McGrath leaves out of his profile. Nick Denton built his empire on voices. Gawker conquered the Internet because Nick Denton has the best “ear” for writing talent that I have ever seen.

The profiles treat them like interchangeable parts, but Denton’s empire was built on the writing talents of people like Elizabeth Spiers, Choire Sicha and Alex Balk – writers who brought the snark but kept that tiny bit of humanity that let you know you were still reading a real person. That personal touch is the difference between news and blogging and it’s that personal touch that kept readers coming back.

Denton has abandoned that strategy now. He doesn’t even measure repeat visitors anymore. There’s no time to form a personal relationship with a writer; no time for any of that sentimental nonsense, in this brave new world of big ads and unique visitors.

Nick Denton is at the mercy of his readers, and now so are we, as the “golden age” of blogging makes way for a new kind of industrial revolution.

People love to hate Nick Denton, but we’re gonna miss him, when word counts shrink to character counts and writers are replaced by blade servers running Microsoft Snark.

Written by Not Jaffo

October 11, 2010 at 04:53

This is a job for Mythbusters

The minute that kid was found safe Adam Savage turned to his wife and said, “Oh god, Jamie’s gonna strap me to a balloon. If the producers call, tell them I’m sick.”

And here’s a quote from @MikeNelson on Twitter: “Science literacy matters: No one in #balloonboy story did the easy calculation to show that a 10-ft. balloon can’t lift a 60-80 lb kid!”

Meanwhile, back at the studio:

“How many Mylar balloons do we have in the shop?”

“Twelve, sir!”

“We’ll need more! And get me 50 garden gnomes filled with sand!”

Written by Not Jaffo

October 16, 2009 at 07:53

Posted in Science, TV, Twitter

The week everybody banned Twitter

This was the week that everybody banned Twitter.

Mike Leach made headlines Monday, instituting a no-Twitter policy after Brandon Carter and Marlon Williams used Twitter accounts to complain about the team.

Corporations and media organizations across the country are struggling with the issue as social media chips away at their power structures and threatens to compromise their public image.

ESPN has clamped down on its employees, allowing only “official” ESPN-sanctioned use of social media tools.

But Rob King, ESPN.com editor-in-chief, doesn’t want anyone to call it a ban. He told Sports Business Daily, “The word ‘ban’ suggests that we’re not letting employees engage on these platforms at all … and that could not be further from the truth. We want to uphold the same editorial standards for reporting something, regardless of the medium.”

The Washington Post has also cracked down on its reporters this week, implementing a policy that has New Media critics shaking their heads. The policy was implemented after Raju Narisetti, one of the Post’s managing editors, posted two (rather innocuous) political opinions on his Twitter account.
Read the rest of this entry »

Written by Not Jaffo

October 2, 2009 at 10:39

Posted in Best Of, Columns, Twitter

It’s time to kill Twitter and Facebook

Hats off to Michael Arrington from Techcrunch for his awesome interview with the Google Wave team.

You can find video and a transcript of this interview at Techcrunch.com but I wanted to take a minute and hit the highlights here.

My favorite moment comes toward the end of the interview when Michael asks them if they’re building “a Twitter-killer.”

He pitches it like a joke, but the question is dead serious, and the reaction is priceless.

Google VP of Engineering Vic Gundotra actually shakes his head and says, “Michael, Michael, Michael…”
Read the rest of this entry »

Written by Not Jaffo

June 12, 2009 at 14:13

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